Portfolio Case Study

The Due-Diligence Workflow

Every domain in the portfolio passes through this same five-stage process before acquisition — no exceptions.

1

Brainstorm & Shortlist

Generate 15–20 candidate names built around the target niche, category signal, and tone.

Output: Raw candidate list

2

Trademark & USPTO Clearance

Every candidate checked against Trademark and USPTO TESS for existing conflicts.

Active trademark conflicts rejected

3

Wayback Machine History Audit

Ruled out any name with old spam history, adult content, or brand damage from a previous owner.

Unclean history rejected

4

Comparable-Sales Valuation

NameBio data used to benchmark fair value against similar LegalTech/FinTech/brandable sales.

Priced outside fair value range rejected

5

Radio Test & Final Decision

Final candidates spoken aloud to test pronunciation, spelling, and 24-hour memorability.

Approved → added to portfolio

Only the strongest names make it through. Every domain in the portfolio has passed every test.

See This Process in Action