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Notes on Domains, Naming & Brand Strategy
Short reads on how names get chosen, screened, priced, and sold — written from inside the due-diligence process behind every Domain Decoded listing.
Short reads on how names get chosen, screened, priced, and sold — written from inside the due-diligence process behind every Domain Decoded listing.
Longer pieces, originally published on LinkedIn — tap through to read the full article.
Most sellers price a domain by feeling. Here's the actual comps-based math behind pricing Juronix.com.
What Kodak, Xerox, and Audi have in common — and why the same naming trick is riskier to pull off today.
How a two-letter domain became a five-figure sale — and what it says about brandable naming.
Why a clean trademark search alone doesn't mean a domain is actually safe to buy.
The case for invented, brandable names — and when a meaningless word becomes an asset.
Lessons from a real sale — and what founders get wrong about naming their startup.
Why a rushed naming decision often ends up being the most expensive one a founder makes.
How the top domain investors think several years ahead of everyone else in the market.
Shorter posts and portfolio updates from LinkedIn.
New articles and portfolio notes get posted there first — this page collects them in one place.