Notes on Domains, Naming & Brand Strategy
Short reads on how names get chosen, screened, priced, and sold — written from inside the due-diligence process behind every Domain Decoded listing.
Newsletter Articles
Longer pieces — read them here on the site, or tap through to the LinkedIn original.
TLDFight: Who Wins When 1,615 Applications Collide?
A plain-English look at ICANN's new extension round, and what it means if you buy names.
The TLD Fight Is On: 1,615 Applications, and One Question Nobody Is Asking
Fights, renewals, and why the name in front of the dot may matter more than the ending.
The Grief Market Nobody Likes to Talk About
Market numbers, the workplace gap, and three .com domains that fit right into this category.
Lovable Bought Its .com From a Lingerie Brand — What We Can Learn
A well-funded startup paid up for an unrelated exact-match .com — what that says about naming, brand risk, and domain value.
Why This Domain Sits at $3,000–$4,500, Not $10,000
Most sellers price a domain by feeling. Here's the actual comps-based math behind pricing Juronix.com.
Why "Meaningless" Brand Names Built Billion-Dollar Companies
What Kodak, Xerox, and Audi have in common — and why the same naming trick is riskier to pull off today.
Two Letters, Turned Into a $15,000 Deal
How a two-letter domain became a five-figure sale — and what it says about brandable naming.
Zero Trademark Hits — Still at Risk?
Why a clean trademark search alone doesn't mean a domain is actually safe to buy.
Can a Name With Zero Meaning Actually Become a Brand?
The case for invented, brandable names — and when a meaningless word becomes an asset.
What an $8,500 Domain Sale Taught Me About Startup Naming
Lessons from a real sale — and what founders get wrong about naming their startup.
The Startup Naming Mistake That Costs More Than the Product Itself
Why a rushed naming decision often ends up being the most expensive one a founder makes.
Smartest Domain Investors Don't Just Buy Domains — They Buy the Future
How the top domain investors think several years ahead of everyone else in the market.
Quick Updates
Shorter posts and portfolio updates from LinkedIn.
Portfolio Case Studies
The due-diligence behind each listing, from trademark checks to comparable sales.
Follow along on LinkedIn
New articles and portfolio notes get posted there first — this page collects them in one place.