Portfolio Case Study

Why We Rejected 40+ Names Before Approving Juronix.com

An inside look at the due-diligence process behind one premium LegalTech domain — the same process applied to every name in the portfolio.

40+

Names Rejected

6

Screening Tests

100%

Trademark Clear

$3K–$4.5K

Comps-Based Range

The Objective

Find a .COM domain built specifically for a legal-tech startup — short, credible, easy to pronounce, suitable for a global brand, and completely free of trademark risk. Most candidate names failed on at least one of these before they ever reached the shortlist.

The Due-Diligence Workflow

1

Brainstorm & Shortlist

40+ candidate names generated across multiple brainstorm rounds, built around the target niche (LegalTech), category signal, and tone.

Output: 40+ candidates entering formal screening

2

Trademark & USPTO Clearance

Every candidate checked against Trademark and USPTO TESS for existing conflicts.

✕ 22 names rejected — active trademark conflicts

3

Wayback Machine History Audit

Removed any candidate with old spam history, adult content, or former ownership issues.

✕ 7 names rejected — unclean history

4

Comparable-Sales Valuation

NameBio data used to benchmark fair value against similar LegalTech/brandable sales — real recorded transactions, not sellers' asking prices.

✕ 4 names rejected — mispriced for real range

5

Radio Test & Final Decision

Final candidates spoken aloud to test pronunciation, spelling, and 24-hour memorability.

✓ Juronix.com approved — added to portfolio

Only the strongest names make it through. Juronix.com passed every test.

Why This Is Priced at $3,000–$4,500, Not $10,000

Most sellers price a domain by feeling. Juronix.com is priced by comps — here's the actual math.

NameBio comps for similar suffix patterns Real sales, not asking prices
Sedo negotiated sales vs. GoDaddy auction floor Same pattern, 7–8x price gap depending on venue
Trademark & USPTO clearance Verified clean, not assumed clean

Trademark scope: USPTO TESS, plus the broader trademark search described in the FAQ. “Clear” is a screening result, not legal advice or a guarantee.

Realistic range: $3,000–$4,500. Not because the name is weak — because that's what the market has actually paid for names like it, verified, not guessed.

A price without data is just an opinion. Comps decide the number — not the vibe.

Other LegalTech Names in the Portfolio

LexBold.com — LegalTech · AI Why This Matters to Founders

Interested in Juronix.com?

Fully trademark-cleared and ready to build on — priced at $3,000–$4,500 based on verified comparable sales, not a guess.

View on Portfolio DM for Deal